Toronto Real Estate: How to Build a Strong Client Base as a New Realtor

Have you already joined a real estate brokerage in Toronto and started your journey as a realtor? Or did you just get your license and are figuring out what to do next? One of your first goals should be to land your first client and, from there, keep building your client base. Yes, as a realtor, your main responsibility should be to build a strong client base. You need people who trust you, turn to you when they need to buy or sell a home and refer you to their friends and family.

Now the question comes: “How to build this strong client base?” Below, we’ll share seven effective strategies through which new realtors can build a loyal client base. Read on!

Simple and Effective Strategies to Attract Real Estate Clients

1. Make Sure Everyone Knows You’re a Realtor

Your first client will likely be a person you already know - a friend, family member, former coworker, neighbour, or acquaintance. But there’s a catch! If these people don’t know that you’re a realtor, they won’t think of you when they need one. So, it’s your job to spread the word that you’re a real estate agent now.

To do that, post on your personal social media pages announcing your new career. Apart from this, send a friendly, personal message to your contacts. Let them know you can help them if they are planning to buy or sell a home soon. If your real estate brokerage in Toronto is well-known in the area, mention that too.

2. Build a Strong and Engaging Social Media Presence

Social media is a powerful (and free!) tool by which you can attract a steady stream of real estate clients. Most buyers and sellers usually go online first when they need a realtor or any real estate advice. So you should be there too!

Your social media content must be something that educates and engages your audience. This could be Toronto housing market updates, home-buying or selling tips and client testimonials. Also, you must engage with your followers by responding to comments, answering questions, and starting conversations.

However, realtors keep in mind the key to succeeding in social media marketing is “consistency.” The more people see you, the more likely they’ll remember you when they need a realtor. The marketing team of your real estate brokerage in Toronto can help you maintain this consistency.

3. Network and Build Genuine Relationships

Right from the beginning, attend local networking events, real estate meetups, and community gatherings. These events give you a chance to meet potential clients, industry experts, and other professionals who can refer clients to you.

While networking, your priority should be to build genuine connections. Don’t just go on handing out your business cards at these events. Ask questions, listen, and find ways to provide value to others.

4. Offer Free Home Buying and Selling Workshops

Most homebuyers and sellers feel at a loss about the whole buying and selling process. As a realtor, you can target these homebuyers and sellers with an informative event ( in-person or online).

In these events, you can cover topics such as:

• Tips for first-time homebuyers


• How to sell a home for the best price


• Mortgage and financing tips for buyers


• Staging and marketing tips for sellers

At the end of the session, you can invite the attendees to reach out for a free consultation. Trust us, there’s a high chance many of these attendees will turn into actual clients.

5. Collect Online Reviews to Build Your Reputation

No doubt, the positive reviews and reputation of the Toronto real estate brokerage you work under can help you get clients. But this is not enough! If you do not have any positive reviews of your own, people will hesitate to work with you.

This is why once you successfully help a client, request them to leave a review. Every review adds to your reputation and makes it easier for you to attract new clients.

6. Partner with Local Businesses for Referrals

Most homebuyers and sellers find their realtor through a personal recommendation or referral. But how do you get these referrals? Simple! Build a relationship with other local businesses. Yes, mortgage brokers, home inspectors, contractors, and interior designers all work with buyers and sellers. These professionals can refer their clients to you.

To get this referral help, find ways to collaborate and support each other. For instance, you can feature a mortgage broker in your social media posts. In return, they might refer clients who need a realtor. You can also leave your business cards at coffee shops, gyms, salons, and other businesses where potential clients might see them.

7. Follow Up and Stay in Touch with Leads

Want to know one of the main reasons why new agents of a real estate brokerage in Toronto fail to build a client base? It’s because they don’t follow up with potential clients. That’s right! A potential client might not be ready to buy or sell a home now. But they could be six months or a year from now. If you don’t stay in touch, they’ll forget about you.

The easiest way to ensure you don’t forget this follow-up task is to create a follow-up system. Set a reminder and send a friendly check-in message to potential clients every few months. You can send them listings that might interest them or a market update.

A Strong Client Base Cannot Be Built Overnight!

A reality check - you cannot build a strong client base in just a few weeks, and that’s okay. Every successful realtor started where you are now. You just need to keep patience and stay consistent with your efforts. You need to keep networking and marketing, following up with leads, providing value, and staying active in your community. Every connection you make, and every conversation you have is a step forward toward building trust, credibility, and a strong client base.